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Ammil is “the sparkle of morning sunlight through hoar-frost.” That exact moment when sun hits ice crystals on leaves on trees before they melt. Exists for minutes, requires witness, disappears.

Industries suggests a sense of scale, perpetuity, production without pause. No witness required. You can’t wrap your arms around industries, unlike a tree.

Ammil was a particularly obvious gem of a word in Robert Macfarlane’s Landmarks, an inquiry into how language shapes our perception of terrain, weather and place. Lost words gain life through use – if you use them, we use them, they’re not truly lost.

In a post-LLM world, everything can be generated. Text pours out at industrial pace. Links proliferate without providence, provenance unknown. Products multiply, bearing the uncredited fingerprints of millions.

ammil industries is a small-r research group exploring what remains authentic when everything can be synthetic.

We write, build tools, and create visualizations that trace the care, craft, and work required to persist.